With years of experience as an executive in travel and hospitality, Curtis Carlson Nelson has witnessed many popular trends come and go.
It is exciting to observe how the travel and hospitality industries pick up on trends in pop culture and incorporate them into their brand. A perfect example of this in recent months is the new app Pokémon Go.
You’ll find very few people who don’t already know of the popular mobile phone game Pokémon Go. With record breaking numbers of people playing this game it certainly has brought about some interesting stories, caused communities to come together, and more. The stories about Pokémon Go have run like wildfire, but what does all of this mean for travel, hospitality and the restaurant industry? Curtis Carlson Nelson looks into the topic below:
How Pokémon Go has influenced the travel, hospitality, and restaurant industry
One thing Curtis Carlson Nelson has noticed about Pokémon Go is that it definitely knows how to bring people together. Communities full of people that have never met one another together, have since met up in parks, city centers and more, all in the name of catching these digital monsters on their cellphones.
Restaurants are able to benefit in the same way, people who’ve been gathering in parks and more are now entering fast food restaurants and catching Pokémon while inside to grab a meal. This is of course great news for businesses as word gets around and draws others inside with hopes of catching that elusive and rare digital monster. Curtis Carlson Nelson has also noticed many restaurants and businesses posting signs with Pokemon Go related themes to attract customers inside which he has found to be a great marketing tactic. This new cellphone game has inspired people to actually get out and about and become more active which is great news. Likewise, knowing of all the places that people can travel to catch different Pokémon, will inspire them to travel more.
Hotels may not be benefiting as much as many other places and mostly due to costs. As Curtis Carlson Nelson has noted, new trends in sleep accommodations such as Airbnb have really put pressure on hotels and motels to step up their game. Those who are seeking to travel to try and “catch ‘em all” are more likely to stay in these types of places instead of the pricier counterparts. While those with extra spending cash may actually choose hotels while traveling and catching the pocket monsters during their stay. Overall this game has really gotten people out and about and caused them to want to travel and interact with people more than they normally would.
In fact, there have been stories all over the news in which this hit sensation has brought people from all over the world to places they would never have thought to go. Of course when the app finds one in a place like a hotel or restaurant, then it’ll continue to draw others in. If a person wanders in by coincidence of just finding a Pokémon there, there’s always the chance that while they’re there, they’ll consider stopping awhile to eat, maybe they’ll decide to rent a room and so forth. It may not have been the intentions of app makers to add this benefit to businesses, but it certainly can create a booming business for those who take note of this popular trend.